Tag: perception
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Seeing how information flows through the interaction between taste and sound
We naturally reach for seasonings when a dish tastes too salty or too bland. Sonic seasoning proposes something different: shifting how we perceive food through sound, without altering a single ingredient. The proper sound in the right context, can make certain taste more pronounced, the sour taste sourer, the sweet taste sweeter. It may sound…
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Does the wine glass really change how we perceive wine, or just psychological effect?
Do you believe ‘wine glasses affect wine flavor’? It sounded like marketing speak. That changed until I attended a tasting led by a brand VP, where we went through how different glass shapes influence wine perception. For the first time, I started to think there might be science behind it. Wine flavor perception sits at…
Yi Zhou 